From One Course to Multiple Offers in Kajabi

One of the biggest advantages of building your business on Kajabi is that you don’t need to create new products every time you want to grow your revenue.

In fact, one well-built course can become several different offers — simply by changing how you package access, support, and experience.

Here’s how to do it the smart way.

The Common Mistake: One Course, One Offer

Many creators launch a course and sell it in only one way:

• one price

• one level of access

• one type of support

The problem isn’t the course — it’s the packaging.

Kajabi allows you to use the same course content and create different offers around it, depending on what your audience actually needs.

Offer #1: The Core Course (Self-Paced)

This is the foundation of everything.

What it includes:

• access to the full course content

• self-paced learning

• minimal or no direct support

This offer works best for:

• beginners

• independent learners

• people who want flexibility

In Kajabi, this is usually your entry-level offer and the easiest place to start.

Offer #2: Course + Community

The second offer adds connection and accountability — without changing the course itself.

What you add:

• access to a private Kajabi community

• discussions and shared progress

• ongoing engagement and support

This offer is ideal for:

• students who need motivation

• longer-term transformation

• increased retention and engagement

The content stays the same.
The experience becomes richer.

Offer #3: Premium / VIP Access

Your premium offer is designed for people who want more support and closer guidance.

This version can include:

• 1:1 support or private sessions

• direct access to you

• VIP-only resources or bonus materials

• extended or lifetime access

This is where you serve a smaller group of clients at a higher price — without creating a brand-new product.

Why This Works So Well in Kajabi

Kajabi separates products from offers, which means:

• one course can power multiple offers

• each offer can have its own pricing and access rules

• you can scale without duplicating content

You’re not rebuilding — you’re repackaging.

How to Launch This Without Overwhelm

You don’t need to release all three offers at once.

A simple path looks like this:

1. Launch the core course

2. Add a community-based offer

3. Introduce a premium / VIP option later

This keeps your setup clean and your growth intentional.

Final Thought

You don’t need more content to make more money.
You need smarter offers.

Kajabi gives you the flexibility to turn one solid course into multiple revenue streams — designed for different levels of support, commitment, and transformation.