How to Package Your Coaching Services: Four Example Packages With Prices
Most coaches start by selling their time: $150 an hour, book when you need me. It is simple, and it caps what you can earn and what your clients can achieve, because nobody commits to a result one hour at a time.
A package fixes both. It sells a result over a set period, with a clear structure and a clear price. This post shows four example packages with prices, for 1:1, group, hybrid and VIP formats, and how to choose which one to start with.
Why package instead of selling hours?
Because buyers want an outcome, not a calendar slot. A package lets them see what they will get, by when, and for how much.
It also changes the work for you. Clients who commit to three months show up prepared, do the work between sessions, and get better results. And a price for a result is easier to raise over time than an hourly rate, because it is tied to what the result is worth, not to your hour.
Every package starts with the promise: who it is for, what changes and by when. If you have not written yours yet, start with writing the promise.
What do the four packages look like?
These are illustrations for a coach who helps new managers handle their first year in the role. The prices are realistic examples, not rules. Your market, experience and results will move them.
1:1: six private sessions over 3 months, $1,800
Six private sessions, message support between them, and a written plan after the first session. Best when the problem is personal and high-stakes, and every client's situation is different. It sells with a very small audience, often from referrals alone. The limit is your calendar: at six clients, you may be full.
Group: 8 weeks, $600
A weekly live group call for 8 to 12 people, shared exercises and a group chat. Best when many people share the same problem and benefit from hearing each other. It is the most scalable of the four and the easiest to fill once you have a list. The trade-off is less individual attention, which suits some buyers and not others.
Hybrid: 8 weeks, $1,200
The group program plus three private sessions. Best for people who want the structure and community of a group, plus some private time for their own situation. It often sells well as the middle option, because it feels like the best of both.
VIP: 1 day plus 6 weeks, $2,500
One intensive day, either in person or online, plus two follow-up calls. Best for buyers who want a fast result and can pay for focused time. A single intensive day gets a lot done, and the follow-up calls make sure it sticks. It suits experienced coaches with strong demand.
Which package should you start with?
The one that sells with the audience you have now.
- Under 100 people who know your work: start with 1:1. A handful of clients is enough to prove the offer and collect testimonials.
- A few hundred people and a shared problem: start with a group, or a hybrid if people keep asking for private time.
- Strong existing demand and a waiting list: a VIP package lets you serve the people who want the most, at a price that reflects it.
Most coaches end up offering two or three of these together. A common pattern is a group program as the main offer, with 1:1 or VIP on top for people who want more. We compare coaching with other shapes, like courses and memberships, in course, coaching, membership or cohort.
For a very first round of any package, a founding price below the later one usually makes sense. How to set it is in first-launch pricing.
What goes into every package?
Whatever the format, five things should be written down before you sell it:
- The promise, in one sentence.
- What is included, listed plainly: number of sessions, length, support between sessions.
- The length, with a start and end.
- The price, and whether there is a payment plan.
- The terms: what happens with missed sessions, refunds and rescheduling. These belong in the offer, not in small print, which we explain in refunds, guarantees and seat limits.
How do you deliver it in Kajabi?
The tool comes after the package is clear. In Kajabi, coaching is set up as a coaching product with sessions that clients book, sold through an offer with one or more pricing options, such as pay in full and a payment plan.
For 1:1 clients, a private space where each client sees their own notes, files and next steps makes the package feel more complete and easier to follow. We walk through that setup in how to package 1:1 coaching in Kajabi.
Where do you start?
Pick the one package that fits your audience today, and write its five lines: promise, what is included, length, price and terms. Offer it to three people who have asked you for help before. Their answers will tell you whether the price and structure are right.
Thinking about building a course? Before you spend a year and $10,000 on it, read how The Launch Path works.
