Kajabi Just Made Upsell Pages Way Better – Here's Why It Matters

Kajabi just released a major update to how upsells work.

And if you've been frustrated with upsell pages in the past (they felt limited, disconnected, hard to customize), this update is a big deal.

Before, upsell pages were pretty basic. You could add a title, a description, maybe some details. But that was it. You couldn't really design them. They didn't match your site. The experience felt thin.

Now, you build upsell pages in the same full builder you use for everything else on your site. Same design tools. Same customization options. Same ability to match your brand perfectly.

This completely changes what's possible with upsells.

What actually changed

Before this update:

• Upsell pages had limited fields and layouts
• Very little customization options
• Didn't feel connected to your main site
• Hard to make them match your branding

After the update:

• Full builder access (same as your pages and checkout)
• Complete layout control and sections
• Custom colors, fonts, branding
• Reusable upsells across multiple offers
• Built-in analytics to track performance

You're not limited anymore. You can build upsell pages that feel just as polished as your homepage.

How to think about what to upsell

The key is offering something that actually makes sense as a next step.

Think about your customer journey. What did they just buy? What would naturally help them next?

For example:

• Someone buys your course → upsell community or group coaching access
• Someone buys a basic coaching package → upsell premium package or one-on-one coaching
• Someone buys a lower-tier course → upsell the premium tier with more content
• Someone buys your program → upsell implementation support or accountability

The upsell should feel like a natural upgrade or complementary offer. Not random. Not pushy.

One smart thing about the update: reusable upsells

You create an upsell once, then attach it to multiple offers.

If you decide to change the upsell page later, those changes apply everywhere it's used. So you can test, refine, and improve without managing a bunch of separate pages.

This makes optimization much easier.

What a good upsell page looks like now

With the full builder, here's what you should include:

• Clear headline – What are you offering? Why should they care?
• Matching branding – Same colors, fonts, logo as the rest of your site
• Social proof – Testimonials or results if you have them
• One clear CTA – A button that stands out
• Short copy – People have short attention spans right after checkout. Don't ramble.

The page should feel like a gift, not a sales pitch.

Final thought

This update is significant because it finally lets you create upsells that match the quality of the rest of your funnel.

Before, upsells felt like an afterthought. Now, they can be as polished and professional as your sales page.

If you've been hesitant about upsells because the old pages felt weak, it's worth setting them up now. The new builder makes a real difference.

If you want help building out your full post-purchase funnel with upsells that actually convert, or if you want to redesign your existing upsells with the new builder, we can help.

👉 Start your project with Inweba https://www.inweba.com/start-your-project