Kajabi's Amplify: Turn Your Email List Into a Revenue Stream
If you have an engaged email list, you already have something valuable — and until now, the only way to monetize it was to sell your own products to it. Kajabi's Amplify changes that by turning your list into a revenue stream you can earn from directly, or a channel other experts pay to reach.
Your list isn't just a sales channel for your own products anymore. It's an asset other experts will pay to reach.
Two roles, one account
Amplify has two sides, and you can run either or both from the same Kajabi account:
- Publishers feature another expert's offer inside their own email broadcasts, and get paid for it. You set your own per-send fee, review every request before accepting, and keep 80% of what each promotion earns.
- Advertisers pay to get their offer in front of another expert's audience. You write the ad copy and send promotion requests to publishers whose audience fits your niche.
How a promotion actually moves, step by step
- An advertiser or publisher sends a promotion request to a potential partner.
- The recipient reviews it — accept, decline, or suggest changes to the ad copy through built-in chat.
- Once approved, the advertiser pays and the publisher sends the promotion to their list.
- The publisher's payout is released once the promotion has run.
Finding the right partner
Amplify surfaces recommended profiles that share your niche, and you can browse and filter by audience size, price, and rating. This matters more than it sounds — a promotion only works if the audience is genuinely relevant, so it's not about maximizing reach, it's about matching intent.
What you can actually track
- Opens and clicks reported for every promotion
- UTM parameters built into links, so you can cross-check in your own analytics
- Ratings and reviews from both sides after a promotion runs
- Performance badges publishers can earn over time, visible on their profile
Why this is worth paying attention to
For publishers, it's a way to earn from an audience you've already built, without creating a new product. For advertisers, it's a way to reach people already primed to trust recommendations in their niche — which usually converts better than cold traffic.
Before you jump in
Amplify is currently in beta and rolling out in phases, so features and availability may shift as it develops. If you have an active list with real engagement, set up a profile now and test a single promotion before committing more time to it — treat the first one as a pilot, not a full strategy.
Final Thought
Amplify treats your email list as an asset, not just a sales channel for your own products. Whether you start as a publisher, an advertiser, or both, the structured request-and-review flow means every promotion is negotiated and tracked — nothing goes out without both sides agreeing to it first.
