Launching on Kajabi? Avoid These 5 Mistakes

Launching a project on Kajabi is exciting — but it’s also where many creators unknowingly make decisions that slow down growth or hurt conversions.

Most of these mistakes don’t come from lack of effort.
They come from focusing on the wrong things at the wrong time.

Here are the five most common mistakes we see when people launch on Kajabi — and what to do instead.

Mistake #1: Trying to Build Everything at Once

Website, funnel, course, community, emails, bonuses — all at the same time.

This usually leads to:

• overwhelm

• delayed launches

• unfinished setups

Kajabi gives you many options, but that doesn’t mean everything needs to go live on day one.

What works better:
Start with one clear goal, one main offer, and one simple path for your user.

Mistake #2: Overcomplicating Offers and Pricing

Many creators try to simplify things for their audience by offering too many pricing options.

In reality, this often does the opposite.

When users see:

• too many plans

• too many choices

• too many variations

they hesitate instead of buying.

What works better:
Keep it simple.
One to three offers is more than enough for most launches. Clear offers convert better than “perfect” ones.

Mistake #3: Ignoring the User Experience

A common launch mistake is focusing only on how the site looks — not how it works for the user.

Ask yourself:

• Is the message clear after the first click?

• Does the user understand what to do next?

• Is the copy guiding them, not just decorating the page?

A website shouldn’t just look beautiful — it should be clear, intentional, and conversion-focused.

Mistake #4: Forgetting the Backend Experience

A great launch isn’t only about the front-end pages.

Many people forget what happens after someone signs up or buys.

This includes:

• a clear thank-you page after purchase

• an email sequence after downloading a lead magnet

• a welcome email after buying a product

• personalized communication that builds trust

These backend elements are where long-term relationships are built.
And long-term relationships are what drive sustainable growth.

Mistake #5: Launching Without a Strategy for What Comes Next

A launch is not the finish line — it’s the starting point.

Many creators launch and then ask:

• What’s the next step for my audience?

• What can I offer next?

• How do I grow from here?

Without a clear strategy, even a successful launch can stall.

What works better:
Think ahead. Know how your project can grow, what you can upsell, and how your business evolves after the first sales.

Final Thought

If one or more of these mistakes sounds familiar — you’re not alone.

The good news?
All of them are avoidable with the right structure and guidance.

If you’re planning to launch your project on Kajabi and want to do it the right way — without unnecessary mistakes — we can help.

👉 Start your project with Inweba
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