What is Kajabi? A Quick Guide

What is Kajabi? The Basics

If you’ve ever thought about turning your knowledge, skills, or passion into an online business, you’ve probably noticed how overwhelming the tech side can be. One tool for your website, another for your emails, something else for payments, and then yet another for your courses or podcasts. Suddenly, instead of focusing on your content, you’re stuck managing a maze of platforms.

Kajabi solves this problem. It is an all-in-one platform that allows you to build, market, and sell digital products without needing to juggle different tools. With Kajabi, everything lives under one roof - your website, online courses, memberships, coaching programs, podcasts, email marketing, and payments.

This makes Kajabi especially powerful for entrepreneurs who want to spend less time dealing with tech and more time doing what they love: creating, teaching, and helping others.

There’s really no better way to understand what Kajabi can do than to try it yourself. The platform is built to be intuitive, so even if you’re not tech-savvy, you’ll quickly see how easy it is to set up your website, launch a course, or start your first email campaign.

✨ Ready to explore Kajabi?
You can get 30 days of Kajabi for free through our partner link . This trial gives you full access to the platform, so you can test everything and see how it fits your business.

Who is Kajabi For?

Kajabi is built for knowledge entrepreneurs - people who want to turn their expertise into income. If you’ve ever thought about packaging what you know into a course, a program, or digital resources, Kajabi is the place to do it.

This platform is perfect for:

• Coaches and consultants who want to run 1:1 sessions, group coaching, or full programs.

• Course creators and teachers ready to share their knowledge in a structured way.

• Podcasters looking to grow their audience and even monetize their episodes.

• Community builders who want to offer memberships or exclusive content.

• Service providers who want to productize their expertise into digital offers.

Whether you’re just starting out or already running a business, Kajabi gives you the tools to create a professional online presence without needing to hire a full tech team.

What Can You Build With Kajabi?

One of the biggest strengths of Kajabi is that it’s not just a course platform - it’s a complete ecosystem where you can run every part of your online business. Here’s what you can create inside:

1. Your Own Website - Your entire website can be hosted in Kajabi. It can be a simple landing page for your offer, or a full website with navigation, forms, buttons, and product pages. No need for WordPress, Squarespace, or extra hosting - everything is already inside Kajabi.

2. Your Online Course - Create one course or an entire library. Upload videos, audio lessons, PDFs, and quizzes. Give your students a space to comment and interact, while moving smoothly through a structured learning path.

3. Your Personal Community - Build a private space for your audience to connect with you and each other. Post updates, run challenges, host group calls, and create feeds by topic. It feels like your own social network — but dedicated to your business.

4. Your Podcast - Host and share podcast episodes directly from Kajabi. Upload audio, organize seasons, and automatically publish to Spotify and Apple Podcasts. No need for third-party tools.

5. Your Coaching Program - Manage your 1:1 or group coaching seamlessly. Clients can book calls, you can host sessions, and even upload recordings - keeping all communication and resources in one place.

6. Your Blog - Write blog posts inside Kajabi, add text, images, and videos, and optimize with keywords for SEO. Your blog becomes a content hub that attracts organic traffic and showcases your expertise.

7. Your Newsletter - Send newsletters and updates without leaving Kajabi. You can schedule broadcasts or build automated sequences that nurture subscribers and guide them toward your offers.

8. Other Essentials - Kajabi also covers everything else: forms to capture leads, checkout pages with multiple payment options, upsells and downsells to increase revenue, flexible offers, and automations that tie your whole business together.

If you’re excited about what you can create with Kajabi but still worry about how your own website might look - don’t stress.

✨ Take a look at our portfolio  to see real projects we’ve built for entrepreneurs just like you.
✨ Or explore our Kajabi templates  - a collection of ready-to-use designs you can customize to match your brand and launch quickly.

Without Kajabi vs. With Kajabi

Running an online business without Kajabi usually means juggling a dozen different tools:

❌ Website builder (WordPress, Squarespace, Wix)
❌ Hosting platform for your courses (Teachable, Thinkific)
❌ Email marketing service (Mailchimp, ConvertKit)
❌ Payment processor (Stripe, PayPal setup)
❌ Funnel builder (ClickFunnels, Leadpages)
❌ Podcast hosting (Buzzsprout, Libsyn)
❌ Community platform (Facebook Groups, Circle, Mighty Networks)
❌ Booking tool for coaching sessions (Calendly, Acuity)
❌ Blogging platform (WordPress, Medium)
❌ Newsletter system (Substack, Mailchimp again)
❌ Analytics dashboard (Google Analytics, other trackers)

It’s not just expensive - it’s time-consuming to connect everything, keep it updated, and make sure it works smoothly together.

✅ With Kajabi, you get all of these tools under one roof.
Your website, courses, memberships, podcasts, coaching, blog, newsletters, forms, payments, funnels, and analytics - everything is built into a single platform. That means fewer subscriptions, less tech overwhelm, and more time to focus on creating and serving your clients.

And to make your first steps with Kajabi even easier, we’ve prepared a free Kajabi Growth Kit. Inside, you’ll find practical tools and resources to help you launch with confidence - from planning your website to setting up your first offers.

👉 Get your free Kajabi Growth Kit here 

With this guide in hand, you’ll have everything you need to start building, growing, and scaling your business on Kajabi.

Be Part of the Growth

Kajabi isn’t standing still - it’s growing every single day. More and more entrepreneurs are choosing this platform to turn their knowledge into thriving businesses. And the numbers speak for themselves:

➝ $10+ billion earned by creators on Kajabi
➝ 100,000+ entrepreneurs running their businesses here
➝ 300 million+ customers impacted worldwide

Kajabi is not just a tool - it’s a movement. And the best part? You can join it today and start building the business you’ve been dreaming of.