What Pages Every Kajabi Website Should Have

When building a Kajabi website, many creators either add too many pages or not enough. Some try to include everything at once, while others launch with only one or two pages and hope it will be enough.

The truth is that most successful Kajabi websites follow a simple structure. You don’t need dozens of pages, but you do need the right ones. Each page should have a clear purpose and help the visitor move one step closer to working with you.

Let’s look at the core pages every Kajabi website should have.

Home page

Your home page is not supposed to explain everything. Its job is to give visitors a clear understanding of what you do and guide them to the next step.

A good home page should answer:

• who this is for
• what problem you solve
• what the visitor should do next

Instead of adding too much text, focus on clarity and direction.

About page

Many people underestimate the importance of the About page, but for personal brands, coaches, and course creators, this is often one of the most visited pages.

People want to know:

• who you are
• why you do this work
• why they should trust you

A strong About page builds connection, not just biography.

Offer or services page

Your website should clearly show what you sell. This can be one page or several, depending on how your business is structured.

This page should make it easy to understand:

• what you offer
• who it is for
• what result people can expect
• how to get started

Confusion on this page is one of the biggest reasons visitors leave without buying.

Sales page or landing page

If you sell courses, coaching, or programs, you usually need a dedicated page that explains the offer in detail.

This is different from the general offer page. A sales page focuses on one product and helps the visitor make a decision.

A strong sales page should include:

• a clear problem
• a clear result
• what is included
• who it is for
• how to buy

Kajabi makes it easy to create separate landing pages for each offer, which keeps your site clean.

Contact page

Even if most people never use it, a contact page makes your business look more professional and trustworthy.

It can include:

• a simple form
• an email address
• links to social media

This page shows that there is a real person behind the website.

Legal pages

Legal pages are not exciting, but they are important, especially if you sell online.

Most Kajabi websites should have:

• Privacy Policy
• Terms and Conditions
• Refund Policy (if you sell products)

These pages help protect your business and make your site look complete.

Optional pages you may add later

As your project grows, you may want to add more pages, but they are not required at the start.

For example:

• blog
• testimonials page
• resources page
• FAQ
• community page

It’s better to start simple and expand later than to build too much at once.

Final thought

A good Kajabi website doesn’t need to be complicated. It just needs the right structure.

When your pages are clear and intentional, visitors understand your offer faster, trust your business more, and are more likely to take action.

If you want help structuring your Kajabi website so it looks clean, professional, and easy to navigate, we can help.

👉 Start your project with Inweba
https://www.inweba.com/start-your-project