3 Email Marketing Myths That Are Costing You Sales

Email is still one of the most powerful ways to turn your audience into paying customers.
It gives you direct access to the people who’ve already raised their hand and said, “I’m interested.”

But here’s the catch:
A lot of creators are following outdated advice that’s holding them back.
Not because they’re doing something “wrong,” but because the rules of email have changed — and no one told them.

Let’s clear the air.
Here are three of the most common myths we see (and the truths that’ll actually get you sales):

🚫 Myth #1: “I need a huge email list before I can start selling.”

Truth: You don’t need big. You need targeted.

We’ve seen creators generate $10k+ launches with lists under 200 people. Why?
Because their audience was highly specific, super engaged, and already primed for the offer.

✅ They nurtured the list.
✅ They showed up consistently.
✅ They spoke to a real need.

It’s not about size.
It’s about connection.

Start with who’s already there.
Make them feel seen, understood, and supported.
Sales will follow.

🚫 Myth #2: “If I’m not emailing daily, I’m doing it wrong.”

Truth: You don’t need to be everywhere - you just need to be consistent.

Daily emails can work… for some business models.
But if you’re a course creator, coach, or service provider?
Once or twice a week is more than enough - as long as there’s value.

📅 It’s not the frequency.
💬 It’s the rhythm your audience can rely on.

When your subscribers know what to expect - and when they look forward to hearing from you - that’s where trust builds. And trust is what leads to clicks, sign-ups, and conversions.

🚫 Myth #3: “Every email should sell something.”

Truth: If every email is a pitch, your readers will tune out - or unsubscribe.

Imagine a friend who only messages you when they want something.
Not fun, right?

Email works best when it feels like a relationship - not a transaction.

📝 Teach something.
📖 Tell a story.
❓ Ask for a reply.
🔥 Share a win (or a lesson from a failure).

When you build a connection first, your offers land deeper - and convert higher.

✉️ Ready to make email actually work?

Kajabi gives you everything you need:
• Automated sequences
• Behavior-based tagging
• Performance tracking that shows you what’s really converting

No more guessing.
No more outdated rules.
Just real connection, real results.

Let your email list be more than a list.
Make it a community that buys, refers, and sticks with you for the long game.