How to Structure Your First Offer in Kajabi
One of the biggest mistakes we see when people start with Kajabi is trying to build everything at once. Multiple offers, complex pricing, endless options — all before the first sale even happens.
The truth is:
Your first Kajabi offer doesn’t need to be complicated. It needs to be clear.
Let’s talk about how to structure your first offer in Kajabi the smart way.
What Is an Offer in Kajabi?
In Kajabi, an offer is what connects your product to your payment.
It defines:
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what the customer gets access to
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how much they pay
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how often they pay
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and what happens after purchase
Think of the offer as the bridge between your content and your revenue.
Start With One Clear Outcome
Before creating anything in Kajabi, ask yourself one simple question:
What problem does this offer solve?
Your first offer should focus on:
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one audience
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one problem
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one clear result
This applies whether you’re selling:
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a course
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a coaching program
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a membership
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or a digital product
Clarity beats complexity every time.
Choose One Product Type (Only One)
Kajabi lets you sell many things — but that doesn’t mean you should start with all of them.
For your first offer, choose just one:
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one online course
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OR one coaching package
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OR one membership
You can always expand later. Kajabi is built for that.
Keep Pricing Simple at the Beginning
For your first offer:
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start with one main pricing option
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avoid too many plans or variations
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focus on making the decision easy
Once you start getting traction, you can:
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add payment plans
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introduce subscriptions
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test different pricing strategies
But first — sell something.
How Kajabi Helps You Keep It Simple
Kajabi is designed to support this approach:
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one product → one offer → one checkout
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clear structure
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no need for external tools
You can build, sell, and deliver everything inside one platform — without technical overwhelm.
Final Thought
Your first Kajabi offer doesn’t need to be perfect.
It needs to be live.
Start simple, learn from real users, and let your offer evolve as your business grows. Kajabi gives you the flexibility to do exactly that — without rebuilding from scratch.
