Website vs Funnel: What Should You Build First in Kajabi?

When starting an online business, one of the most common questions we hear is:
Should I build a website first — or jump straight into a funnel?

If you’re using Kajabi, the good news is that you don’t have to choose blindly. Kajabi gives you the flexibility to build both — but what you build first depends on your goals, stage of business, and how ready your offer is.

Let’s break it down.

What’s the Difference Between a Website and a Funnel?

A website is your long-term foundation.
It’s where people learn who you are, what you do, and why they should trust you.

A funnel is a focused path designed to get one specific result — usually a signup or a sale.

Both are important. The question is when and why to use each one.

When You Should Build a Website First

You should start with a website in Kajabi if:

• You’re building a personal brand or long-term business

• You offer multiple services or products

• You want to build trust before asking for a sale

• You plan to grow with content, SEO, and email marketing

With Kajabi, your website can include:

• A homepage that explains your value

• About and contact pages

• Blog content for organic traffic

• Links to courses, coaching, or memberships

• Forms to collect leads

👉 A website works best when you’re thinking long-term visibility and credibility.

When a Funnel Makes More Sense First

You should start with a funnel in Kajabi if:

• You have one clear offer

• You want to validate an idea quickly

• You’re running ads or a launch

• You want results fast, without building everything at once

A simple Kajabi funnel might look like:

• One landing page

• One lead magnet or offer

• One checkout page

• A short email sequence

👉 Funnels are perfect when your goal is speed, clarity, and conversion.

The Smart Kajabi Approach: Start Simple, Then Expand

Here’s what we often recommend at Inweba:

Start with one strong funnel, then grow into a full website.

Why?
Because Kajabi lets you:

• Launch quickly with a funnel

• Learn what your audience responds to

• Then turn that funnel into part of a larger website ecosystem

Your funnel doesn’t disappear — it becomes a focused entry point inside your website.

So… Website or Funnel?

The short answer: it depends on your stage.

• Early stage → start with a funnel

• Growing brand → build a website

• Scaling business → use both together

Kajabi is powerful because you don’t lock yourself into one path. You can evolve your setup as your business grows.

Final Thought

You don’t need to build everything on day one.
You just need to build the right thing first.

Whether that’s a focused funnel or a full website, Kajabi gives you the flexibility to start small — and scale without rebuilding from scratch.