How a Tiny Pricing Change Can Triple Your Course Revenue
Selling a great course doesn’t always lead to great sales.
And let’s be honest - it’s frustrating. You’ve put time, energy, and expertise into creating something truly valuable. But the numbers don’t reflect it.
What gives?
In many cases, the issue isn’t your content.
It’s not your audience.
It’s not even your sales page.
It’s the way the offer is structured.
Specifically: the pricing.
Let’s talk about it - because one small shift in how you price your course can completely change how people respond.
What Most Creators Do
They launch with one price.
π One-time payment.
π One version of the course.
π No sense of urgency to buy now.
And that might bring in a few sales - especially from your most loyal followers. But the rest? They hesitate. They wait. They bounce.
Why? Because the offer doesn’t feel flexible. Or safe. Or urgent.
What Actually Converts
βοΈ A flexible payment plan
Instead of asking for $497 upfront, offer the option to split it - like 3 payments of $179. It’s the same total, but it feels way more doable.
It removes that mental block of “I can’t spend that much right now,” and gives people a comfortable entry point without discounting your work.
βοΈ A limited-time bonus
Add a little fire - not in a pushy way, but in a smart, generous way.
Offer something extra (like a bonus lesson, private Q&A, or downloadable workbook) only for people who enroll within a short window - say, 48 hours.
It creates urgency, but more importantly, it gives people a reason to act now instead of someday.
βοΈ A mini version of your course
Some people want to buy - but they’re just not ready to go all in.
Offer them a bite-sized version of your course. Maybe the first module. Or a starter kit. Or a low-cost mini-course.
It lowers the risk, builds trust, and gets them inside your world.
From there, upselling becomes 10x easier - because now they know your style, your value, and your voice.
Why It Works
• Not every buyer has the same budget - options respect that.
• Urgency moves people off the fence.
• Small upfront costs feel safer than big commitments.
More choice = less resistance = more conversions.
You don’t need to add more stuff to your course.
You just need to get smarter about how you sell it.
π― Want Us to Take a Look?
If you’re building (or re-launching) your course on Kajabi, we’d love to help.
Sometimes, it’s just a matter of fine-tuning what’s already working.
We can audit your offer and give you clear, no-fluff suggestions to boost conversions - fast.
Just shoot us a message.
We’ll help you make the money match the value.
