Your First 1,000 Subscribers: How to Use Kajabi Forms, Offers & Emails Smartly

 Building an email list from scratch can feel like shouting into the void. But with Kajabi’s built-in tools - and a bit of strategy - you can go from zero to your first 1,000 subscribers faster than you think.

The best part? You don’t need a complicated funnel or a dozen tech tools. Kajabi gives you everything you need in one place.

Let’s walk through how to use Forms, Offers, and Emails smartly to build a real, engaged list that’s ready to buy from you.

1. Use Kajabi Forms to Capture the Right People (the Smart Way)

A form isn’t just a box to collect emails. It’s the entry point into your world - and the beginning of your customer journey.

Here’s how to make them work for you:

✅ Create a Clear Value Offer – Don’t just say “Sign up for updates.” Offer a real reason to subscribe: a checklist, mini-course, quiz, or exclusive resource.

✅ Ask Smart Questions – Add fields that help you understand your audience: What’s their biggest challenge? What are they hoping to learn?

✅ Tag & Segment – Use form settings to automatically apply tags. This lets you segment and personalize future emails.

🛠 Kajabi Tip: You can trigger automations directly from form submissions - so someone can opt in and get instant access to your freebie, plus a welcome email series.

2. Offer a Freebie That Feeds Into a Bigger Offer

Your freebie (a lead magnet) shouldn’t be random. It should tie directly into something you sell.

Think of it as the appetizer before the main course.

🍽 Examples that work:

• Free mini-course → Paid signature course
• Resource list → Coaching session
• Quiz → Tailored product recommendation

When your freebie aligns with your paid offer, people are much more likely to say yes when the time comes.

🛠 Kajabi Tip: You can set up a $0 Offer to “sell” your freebie, so subscribers are automatically tagged, added to an email sequence, and granted access to a product (like a mini-course or download).

3. Use Email Sequences to Build Trust (Not Just Sell)

Once someone joins your list, don’t rush the pitch. Focus first on building trust and giving value.

Here’s a simple 5-email structure that works:

1. Welcome & Delivery – “Here’s your freebie + what to expect”
2. Story & Connection – Share your journey or why you do what you do
3. Value Bomb – Give a super helpful tip or quick win
4. Social Proof – Share a testimonial or success story
5. The Offer – Introduce your paid product or next step

🛠 Kajabi Tip: Use Automations inside your Email Sequence to adjust based on behavior (for example: “If clicked link → tag as interested”).

You’re Closer Than You Think

Getting your first 1,000 subscribers isn’t about going viral – it’s about being intentional.

Use Kajabi’s tools to build a system that attracts, nurtures, and converts. Start simple. Start smart. And most importantly – start now.

You’ve got this. 💪